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Cookie Policy

Last updated: December 2024

Snake Pro Cycles uses cookies and similar technologies to enhance your experience on our website. This Cookie Policy explains what cookies are, how we use them, and your choices regarding their use.

By using our website, you consent to our use of cookies as described in this policy, unless you have disabled them in your browser settings.

Contents

  • 1. What Are Cookies?
  • 2. Types of Cookies We Use
  • 3. Essential Cookies
  • 4. Analytics Cookies
  • 5. Marketing Cookies
  • 6. Third-Party Cookies
  • 7. Managing Your Cookie Preferences
  • 8. Browser Settings
  • 9. Cookie Consent
  • 10. Updates to This Policy

1. What Are Cookies?

Cookies are small text files that are stored on your device (computer, tablet, or mobile) when you visit a website. They are widely used to make websites work more efficiently and to provide information to website owners.

1.1 How Cookies Work

When you visit our website, our server sends a cookie to your browser. Your browser stores the cookie and sends it back to our server each time you visit pages on our site. This allows us to recognise your device and provide you with a personalised experience.

1.2 Cookie Lifespan

Cookies can be:

  • Session cookies: Temporary cookies that are deleted when you close your browser
  • Persistent cookies: Cookies that remain on your device for a specified period or until you delete them

2. Types of Cookies We Use

We use different types of cookies for various purposes. Here's an overview of the categories:

Essential Cookies (Always Active)

These cookies are necessary for the website to function and cannot be switched off in our systems.

Analytics Cookies (Optional)

These cookies help us understand how visitors interact with our website by collecting anonymous information.

Marketing Cookies (Optional)

These cookies track your browsing habits to help us show you relevant advertisements.

3. Essential Cookies

Essential cookies are necessary for our website to function properly. These cookies:

3.1 What They Do

  • Remember your cookie consent preferences
  • Maintain website security
  • Enable basic website functionality
  • Remember items in your booking enquiry
  • Detect and prevent fraud

3.2 Essential Cookies We Use

Cookie Name Purpose Duration
cookie_consent Remembers your cookie preferences 1 year
session_id Maintains your session across pages Session
csrf_token Security protection against cross-site attacks Session

Legal Basis: These cookies are necessary for the legitimate operation of our website and are not subject to consent requirements under GDPR.

4. Analytics Cookies

Analytics cookies help us understand how our website is being used, which pages are most popular, and how we can improve the user experience.

4.1 What They Do

  • Count website visits and traffic sources
  • Measure how long you spend on pages
  • Track which links you click
  • Monitor website performance
  • Identify popular content

4.2 Analytics Services We Use

Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. This service:

  • Collects anonymous data about your visits
  • Does not identify you personally
  • Helps us improve our website content and structure
  • Provides insights into user preferences

For more information, see Google's Privacy Policy.

4.3 Opt-Out Options

You can opt out of Google Analytics by:

  • Using our cookie consent banner to disable analytics cookies
  • Installing the Google Analytics Opt-out Browser Add-on
  • Configuring your browser to reject analytics cookies

5. Marketing Cookies

Marketing cookies track your browsing habits across websites to build a profile of your interests and show you relevant advertisements.

5.1 What They Do

  • Track your visits to our website
  • Monitor which products or services you view
  • Enable targeted advertising on other websites
  • Measure the effectiveness of advertising campaigns
  • Prevent the same ad from being shown repeatedly

5.2 Marketing Services We Use

Facebook Pixel

We use Facebook Pixel to:

  • Show relevant ads to people who have visited our website
  • Track conversions from Facebook ads
  • Build custom audiences for advertising

Google Ads

We use Google Ads to:

  • Show relevant ads on Google search results
  • Display ads on partner websites
  • Track advertising performance

5.3 Your Rights

You have the right to:

  • Opt out of marketing cookies at any time
  • Request deletion of your advertising profile
  • Access information about how your data is used for advertising

6. Third-Party Cookies

Some cookies on our website are set by third-party services that appear on our pages.

6.1 Common Third-Party Cookies

Service Purpose Privacy Policy
Google Analytics Website analytics and performance monitoring Google Privacy Policy
Google Ads Advertising and remarketing Google Privacy Policy
Facebook Pixel Social media advertising and tracking Facebook Privacy Policy

6.2 Control Third-Party Cookies

You can control third-party cookies through:

  • Our cookie consent banner
  • Individual service opt-out pages
  • Industry opt-out platforms like Your Online Choices
  • Browser privacy settings

7. Managing Your Cookie Preferences

7.1 Cookie Consent Banner

When you first visit our website, you'll see a cookie consent banner allowing you to:

  • Accept all cookies
  • Accept only essential cookies
  • Customise your preferences by category
  • Learn more about each type of cookie

7.2 Changing Your Preferences

You can change your cookie preferences at any time by:

  • Clicking the "Cookie Settings" link in our website footer
  • Clearing your browser cookies and revisiting our site
  • Using browser settings to block specific types of cookies

7.3 Impact of Disabling Cookies

Disabling cookies may affect your experience:

  • Essential cookies: Website may not function properly
  • Analytics cookies: We cannot improve our website based on usage data
  • Marketing cookies: You may see less relevant advertisements

8. Browser Settings

You can control cookies through your browser settings. Here's how to manage cookies in popular browsers:

8.1 Google Chrome

  1. Click the three dots menu → Settings
  2. Go to Privacy and security → Cookies and other site data
  3. Choose your preferred cookie settings
  4. Manage exceptions for specific sites

8.2 Mozilla Firefox

  1. Click the menu button → Settings
  2. Select Privacy & Security
  3. In the Cookies and Site Data section, configure your preferences
  4. Use "Manage Data" to remove specific cookies

8.3 Safari

  1. Safari menu → Preferences
  2. Click the Privacy tab
  3. Configure cookie and tracking settings
  4. Use "Manage Website Data" for specific controls

8.4 Microsoft Edge

  1. Click the three dots menu → Settings
  2. Go to Cookies and site permissions
  3. Select "Cookies and site data"
  4. Configure your cookie preferences

8.5 Mobile Browsers

Cookie controls are typically found in the Privacy or Security sections of your mobile browser settings. Consult your browser's help documentation for specific instructions.

9. Cookie Consent

9.1 Legal Basis

Under UK GDPR and PECR (Privacy and Electronic Communications Regulations), we need your consent for non-essential cookies.

9.2 Consent Management

Our consent system:

  • Records your consent choices
  • Allows you to withdraw consent at any time
  • Provides clear information about each cookie category
  • Respects your preferences across browser sessions

9.3 Withdrawing Consent

You can withdraw your consent for cookies at any time by:

  • Accessing our cookie settings from the website footer
  • Clearing your browser cookies
  • Contacting us directly at [email protected]

10. Updates to This Policy

We may update this Cookie Policy from time to time to reflect:

  • Changes in technology
  • New types of cookies we use
  • Changes in legal requirements
  • Improvements to our website

When we make significant changes, we will:

  • Update the "Last updated" date at the top of this policy
  • Notify you through our website or email
  • Ask for your consent again if required by law

10.1 Contact Us

If you have any questions about our use of cookies, please contact us:

  • Email: [email protected]
  • Phone: +44 20 7946 0958
  • Address: 42 Regent Street, London W1B 5RL, United Kingdom

For data protection concerns, you can also contact the Information Commissioner's Office (ICO) at ico.org.uk.

Snake Pro Cycles

Your trusted partner for bicycle rental in the UK. Quality bikes, excellent service, and unforgettable adventures.

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42 Regent Street
London W1B 5RL
United Kingdom

Phone: +44 20 7946 0958

Email: [email protected]

© 2024 Snake Pro Cycles. All rights reserved.

Registered in England and Wales. Company No: 12345678

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